With a background rooted in sales and marketing, a drive to take charge in this ever- changing industry, and the core skills required to effectively manage a dedicated marketing staff; I am certain that I would prove to be a great asset to your already talented team
2012 - 2013Digital Marketing VietNam
SEO, Adwords, Social Media
2007 - 2010Sai Gon University - Nhat Nghe Center
MCP, MCSA, MCSE, MCITP-EA, MCT
2006 - 2010Ton Duc Thang University
Bachelor of Science in Information Technology, Creative Writing, Principles of Advertising, Theories of Mass Communication, Intercultural Communication
Jan 2020 - May 2021National Victory
Define and communicate the local market strategy, continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics.
Actively manage a full marketing and brand strategy, ensuring that the company has an optimal media mix to drive mass-market player acquisitions while providing a healthy ROI and establishing the brand.
Conduct contract and agreement negotiation of affiliate and digital marketing agreements to increase market distribution in Vietnam.
Recruit, train and mentor the best talent for Vietnam market
Jan 2019 - May 2020Intech Company
Built and led internal team to replace reliance on expensive external agency. Provided strategic and tactical guidance to team of 7 with accountability for all social media channels (Facebook, Twitter, Pinterest, YouTube, etc) along with company blog, email marketing campaigns, and SEO/SEM strategies. Collaborated with marketing and company executives to ensure strategy aligns with company objectives.
July 2018 - Jan 2019Intech Company
Established service levels to provide consistent support for all clients. Then, determine which clients had the most potential and invested time and energy into those accounts.
Increased billings from this group of clients by 125% after spending time understanding their business needs and goals, then developing customized strategies and compelling pitches.
Created an SEO program for a chain of restaurants that increased bookings 70% in the first 6 months.
Introduced niche retail client to the potential of content marketing; achieved top 3 Google rankings on 60+ keywords and “long tail” phrases in the 6 months.
Launched local search offering in 2019, and signed 400 new clients (a 30% growth in client base) as a result.
Mar 2018 - July 2018Intech Company
Manage a team of Affiliate Executives, ensuring campaigns are kept within budget and maximum ROI is achieved
Acquire new partners to grow the affiliate scheme
Work with Affiliate Executives to find the best solutions for affiliate partners
Analyse campaign activity to ensure affiliates deliver the best ROI
Manage the affiliate budget, including commission and budget spend
Train up a team of Affiliate Executives to ensure their knowledge is up to date and accurate
Oversee all affiliate campaigns
Deliver affiliate marketing reports to senior management
Initiate new campaign ideas, incentives and bonuses for the affiliate scheme
Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume
Ensure timely and accurate invoicing by agencies and affiliates
- Computer sience
- Digital Design
- Social Networking
Nov 2017 - Feb 2018Everlounge
Hunting and farming new and old affiliate. Support Affiliate everday about how to choice good channel at the moment. Resolve problem from affiliate after they sign up. Oversee all affiliate campaigns. Initiate new campaign ideas, incentives and bonuses for the affiliate scheme. Deliver affiliate marketing reports to CEO
Feb 2017 - Sep 2017Everlounge
Responsible for building social network for players like
Facebook, Youtube, Instagram, Zalo. Connect the player to
the HappyLuke through famous KOL (Key Opinion Leader) on the social network such as Facebook or Youtube. Looking for partners to
put media buying increasing brand and push more information
about products, services and promotions as
well. Competitor's website analysis, Media
buying's websites analysis and looking for the best channel that they
used. Support SEO team on the suggested keywords that should run to collect about visitors to increase quality signup and first time deposit as well.
2012 - Jan 2017DGM VIETNAM
LECTURER ONLINE MARKETING
Guide students to grasp the knowledge about online marketing as SEO, Adwords, Social Network Marketing, WordPress, Facebook Marketing, Email Marketing, SMS Marketing.
2013 - 2014Forum Pro186
Admin - Parttime Job
Support Football Live Tips for member on site
Post and up all the Football information on Site everyday
Getting and Answering to all of member feedback
Reporting to managerment team per week
– Motivated by challenges.
– Work well within a team.
– Good time management.
– Able to deliver in a pressure situation. – Attentive
– Active and dynamic.
Football | Swimming | Cinema | Traveling